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A Legacy of Rare Natural Fibers and Exceptional Craftsmanship

Headquartered in Banff National Park in the Canadian Rockies, Qiviuk is a family-owned luxury house dedicated to preserving and celebrating the world's rarest natural fibers.

For more than three decades, the Qiviuk Group / JCC has traveled from the Canadian High Arctic to the Andes in search of exceptional materials, including qiviut, vicuña, bison, and other extraordinary fibers. Through a combination of traditional craftsmanship and modern innovation, these rare materials are transformed into timeless garments of exceptional quality.

Built on long-standing partnerships with Indigenous communities, skilled artisans, and trusted partners around the world, Qiviuk is guided by a deep respect for nature, cultural heritage, and responsible stewardship.

Today, Qiviuk is internationally recognized for its commitment to craftsmanship, sustainability, and quiet luxury. Creating enduring pieces that honor the beauty of nature and the artistry behind every fiber.

 

Founder and Shareholder

FERNANDO ALVAREZ

The founder and visionary behind Qiviuk. Born in the Peruvian highlands and raised in a family with deep roots in fine textiles, he has dedicated his life to transforming the world's rarest natural fibers into timeless luxury. Guided by a commitment to exceptional craftsmanship, ethical sourcing, and sustainability, his vision continues to shape the values and legacy of Qiviuk.

In recognition of his work with the communities of the Canadian High Arctic, Fernando was awarded the Queen Elizabeth II Diamond Jubilee Medal.

The visionaries who helped shape our journey.

The People Behind Qiviuk

Sergio Mercado

Founder, Director & Shareholder

Leonor B. de Alvarez

Founder & Shareholder

Nellie Cournoyea

Past Chair, Inuvialuit Regional Corporation

The Nature of Luxury

From the world's rarest natural fibers to the hands of skilled artisans.

Qiviuk celebrates a new definition of luxury, one rooted in nature, heritage, and timeless craftsmanship.